To Whom It May Concern:

 

I am a web marketing expert. I have over 15 years of experience working in a marketing capacity for several technology and government contractor companies (most recently in the telecom / Internet convergence sector).  A majority of this time was spent using "Out of the box marketing tactics" to creatively and inexpensively find ways to increase market share and grow online web traffic. 

 

I have close to 13 years of experience as an Internet marketing specialist expert.  I have helped many companies increase web exposure (and sales) globally in a relatively short period of time by using proven search engine optimization and search engine marketing techniques.

 

I am a well-rounded person who uses personality, common sense, hard work and a sense of humor to get the job done.  I am a very loyal employee.  I am hardly ever sick and rarely complain about long days/nights and weekends.  I am open to excessive travel.

 

I am willing to relocate for a position heading up the marketing/business development efforts/department for a company with organization and direction. 

Brian K. St.Ours

Central Florida Web Marketing Office
eWareness Inc.

1900 South Harbor City Boulevard
Melbourne, Florida 32901 USA

Office: (321) 953-2435

Space Coast / Brevard County Florida Internet Marketing Office
eWareness Inc.

974 Waialae Circle NE

Palm Bay, FL 32905

Cell: (321) 604-8547

SUMMARY:

Use "Out of the box marketing tactics" to creatively and inexpensively find ways to  increase market share.  Exceptional skills with respect to electronic communications & commerce (Internet, email, online media and more).  Extensive knowledge of PC-based hardware and software.  Ability to create and manipulate relevant databases.  Mastery of oral and written skills.  Superb interpersonal skills. Internet Marketing Specialist.

EXPERIENCE:

2004 - Present - eWareness, Inc. - 1900 S. Harbor City Blvd., Suite 331, Melbourne, Florida 32901

President

Currently consult with several companies with regard to web eMarketing and traditional marketing.  Responsibilities include: presenting proposals to prospects. Working with potential eWareness Inc. partners to establish prime contracting relationships in order to respond to several Federal Government web communications bids.  Prepared proposals independently for several Federal and State contract opportunities.  Web design & development, search engine optimization and search engine marketing services. PR writing, editing, distribution and tracking for several clients. Currently provide Internet marketing consulting services to numerous companies a eWareness Inc.'s president. Also manage the VeteranOwnedBusiness.com Directory.

2002 - 2004 - Synergon Solutions, Inc. - Melbourne, FL

Director of Marketing and Sales

·Responsible for the entire direction of the company's products and services along with corporate recognition.  ·Responsible for the marketing and sales direction for the TEN-4 Digital Logging Recorder which was developed, sold and supported by Stancil Solutions (joint effort between Synergon Solutions and their partner, Stancil Corporation).  ·Responsible for additional collaborative efforts between Synergon and one or more of their partners.  Example: dealer for PrimeSuite (medical software), developed, sold and supported Ewitness (software-based phone recorders) AudioNotes (digital dictation and transcription system).  ·Responsible for sales and marketing of company's core services: local, national and international technical and customer support services.  ·Helped company get recognized on several award lists: Melbourne/Palm Bay Chamber of Commerce Best Business Award Program; Deloitte & Touche Central Florida 50; Software Magazine's Software 500.

Corporate: Responsible for everything from creating and implementing the sales and marketing plan to creating, managing and presenting at the annual sales meeting (employees, dealers, distributors & partners).

Marketing: Fully responsible for the company's entire marketing including creating, initiating and plan execution for several product lines and service offerings.

Partner Program: Responsible for establishing partnerships with Microsoft (Certified Microsoft Partner Program) & Dell as well as helping create a dealer and distributor partner program that added several new channels of product distribution in the United States, Canada, Mexico and Central and South America.

Trade Show: ∙Responsible for trade show program which included 6 national/international events and several local/regional events.

Bid Proposals: ∙Responsible for creating bid response package template that included: integrated Flash presentation for face-to-face proposal presentations, customized product brochures, customized proposal table of contents, customized reference packages and more.  Heavy involvement with proposal presentations including meeting with Brevard County Commissioners, bid challenge presentation at a public meeting and product presentation at bid response meeting.  ∙Created bid proposal library (hard copies and digital format) in order to easily and effectively share proposal packages with sales force.  Worked with several Federal, State, County & Local Government bid engines in order to maintain RFP/RFI pipeline and help get several agencies to write their bid requirements around my company's product specifications.

1997 - 2002 - INTELLINET TECHNOLOGIES, INC. - Melbourne, FL

Director of Marketing:

·Responsible for the direction of all marketing activities for this privately-held developer of telecommunications software products and services (SS7oIP Signaling Gateway, IntelliSS7 Application Development Platform (ADP) and SS7 Consulting Services). ·Direct manager of staff of five. ·Work with outside legal counsel. ·Travel in excess of 20% to international industry events: trade shows, User Conferences, banquets, partner meetings and more. ·Interact heavily with engineering department as well as all other departments.  Developed Award Program which led to a listing on the Inc. 500, Florida 100, Deloitte & Touche Fast 500, Telecom 500, Deloitte & Touche Central Florida 50, dBusiness.com "50 To Watch", Software 500 and more.

Internet Marketing: Responsible for design, maintenance, content and marketing of IntelliNet's web site.  Work in conjunction with all other programs to generate leads, educate industry sector and maintain company's presence in the market place.  80%+ leads come directly from the web site: ss7oip.com.  Responsible for using Internet for research for all departments.  Created online recruitment prior to creation of HR department.  Company has strong online presence.  Responsible for implementing web tracking software: Webtrends' Enterprise Reporting Server.  Also responsible for content of Intranet, which included the addition of a "Learning Hub" section for the education of new and current employees.

Trade Shows: Responsible for entire international trade show program.  Typical shows: CTIA Wireless, PCIA's PCS, IN World Forum, Spring/Fall/European Voice On The Net, GSM World Congress, Supercomm as well as attending many other shows as an attendee.

Promotion: Responsible for the entire promotion of the company.  Limited budget enabled me to find ways to creatively increase exposure to the marketplace.

Seminar Program: Created program for educating prospects.

Partner Program: Responsible for interacting with all partners.  Utilize partner programs for additional marketing (CO-OP funds, joint trade show exhibiting, mailing lists, prospects, etc.).

Direct Mail: Created campaign that uses print and online methods to increase web site visits and White Paper downloads.

Public Relations: Responsible for entire PR program and all generated publicity since the beginning.  This includes numerous press releases and exposure online and in print.  Created contact database of local, national and international media contacts.  Enormous list of contacts in the industry.  Capability to creatively (using the web) get additional exposure out of each piece of news.

Budgeting: Responsible for entire marketing department budget.

Lead generation: Developed lead tracking system that incorporated Outlook, Excel and Word.

Atypical Duties Include:

Accounting and Finance: Past involvement with VCs, generating financial reports and tracking information during a point of potential outside investment.  Responsible for applying for all financial growth awards.  Customer Support: Was primary contact at one time for customer support problems.  Worked with engineers to resolve problems.  Documentation: Heavy past involvement with the development of documentation for products and services.  Helped edit several documents when there was an absence of this department.  MIS: Responsible for helping certain members of the staff resolve various problems with OS and hardware.  Trained several employees on use of Outlook, Excel and Word.  Human Resources: Responsible for building online recruitment presence.  Main contact for technical and non-technical positions.  Helped keep recruiting costs down to close to $0.

Other notable achievements:

Help build business from a staff of seven to close to 50.  Responsible for helping build partnerships with: Lucent Technologies, Sun Microsystems, HP, Compaq, Natural MicroSystems, Cisco, Microsoft.  Helped get company in several analyst reports.

1995 - 1997 - LILLY SOFTWARE ASSOCIATES, INC. - Hampton, NH

Marketing:

Responsible for development, implementation and maintenance of most major and minor marketing functions for this young software company and its flagship product: VISUAL Manufacturing.  Instrumental in increasing product market share and revenue generation.

World Wide Web eMarketing: Content Administrator - responsible for web site linkage, awareness, presence and global lead generation (lead maintenance, forecasting, tracking), which lead to over a $1,000,000 ($1,890,000+ forecasted for 1997) increase in sales.  Development of email marketing program (lead generation, FAQs, etc) to increase international leads.  Most notable achievement: Instructed global sales force on Internet lead generation, research and protocol.

Public Relations: Generated and maintained product and company name recognition both nationally and internationally.  Instrumental in the creation of numerous national and international articles.  Management and distribution of major articles to include essential article reprints into marketing material.  Extensive media negotiation skills.

Advertising: Responsible for development and implementation of annual corporate product promotional plan.  Advertising creation, media placement and media negotiations.

Research: Utilize various media (most notably online) to generate strategic competitive analysis including-but not limited to-reports, associate office strategy packets, etc.  Initiate, research, generate, track and accurately complete numerous surveys, RFPs, RFIs, RFQs, Buyer's Guides and Product Reviews; a major contributor to increased global awareness and product sales.

Trade Shows: Responsible for research, recommendation and development of local, regional, national and international industry trade show programs (generating over $250,000 in unrealized revenue).  Trade show management - transportation, setup, presentation and takedown of numerous annual trade shows (travel in excess of 20%) lasting from one to nine days.  Responsible for creating booth, booth image, show collateral and show advertising.

Collateral: Instrumental in management (creation and distribution) of all collateral material for sales force of over 45 national and international sales offices.

Customer Service: Responsible for development, editing, writing, layout and publishing of The Visual Link --a 16-page quarterly customer support publication.  Responsible for development of all training brochures and for creation of training certificate program.

Report Generation: Introduced specific reports for: telemarketing program, trade show program, online marketing (email and Internet), magazine advertising, fax broadcasting, lead and sales trends and forecasting.

1993 - 1995 - COASTAL BROADCASTING CORPORATION - Hampton, NH

Marketing Account Executive:

Worked with new and existing accounts to plan electronic media campaigns, including: preparation and presentation of proposals, creating press kits, development and implementation of radio and cable campaigns, writing copy and client follow-up.  Attended numerous sales/media seminars.  Responsible for management of contact database and software installation and training.

1991 - 1993 - MILLER ADVERTISING - New York City, NY

Marketing Account Coordinator:

Manager 100+ recruitment accounts.  Responsible for layout, writing, designing, media negotiations and placement of client advertisements, logos and slogans.  Helped establish contact with most large publications for advertisement submission via Internet.  Contributed to design and text of business brochures and new client kits.  Created contact database. Aided in computer and printer network trouble shooting and new software installation and training.

1991 - Internship: DOWNTOWN PARTNERSHIP - Baltimore, MD

Marketing Specialist:

Utilized desktop publishing software to help write and design brochures, press releases and advertisements.  Created and administered marketing research survey to over 500 businesses.  Developed media kit for a bi-monthly merchant publication.

1990 - 1991 - BCT, INC. - Baltimore, MD

Marketing Coordinator:

Used desktop publishing software in conjunction with proofreading and image scanning to write and design brochures, press releases, advertisements and logos while attending college full time.

1985 - 1989 - UNITED STATES NAVY - Newport, RI

Medical Awareness Coordinator:

Designed the bi-monthly Medical Awareness Board for upcoming health events.  Wrote daily memorandums in the Plan of the Day.  Responsible for management of command-wide medical database.  Integrated command database with Naval database in Bethesda, MD via network.

EDUCATION:

ACTIVITIES:

Professional: Yahoo Ambassador (certified in 2006), WebAward Judge (1999 to present), Internet Advertising Competition Judge (2003 to present), DMOZ Open Directory Project Editor, Member of Internet Society (ISOC), Internet Engineering Task Force (IETF), SoftSwitch Consortium, Internet Marketing Association, Web Marketing Group, Internet Professional Publisher's Association, IDC Internet Executive Advisory Council (IEAC) member, Association of Internet Marketing and Sales (AIMS), Web Design & Developers Association (WDDA) and Citizens Against Unsolicited Commercial Email (CAUCE).

Academic: President: University of Baltimore Business Club - Spring 1992 (VP - Fall 1991).  Marketing Assistant: Small Business Institute - Fall 1992; Director of Promotions, University of Baltimore Business Club - 1991; University of Baltimore Leadership Retreat - Fall 1992; Director University of Baltimore Stock Market Challenge.   AWARDS:

Who's Who In Telecommunications; Who's Who in International Business; Who's Who Among Students in American Universities and Colleges; The National Dean's List; Member of Sigma Iota Epsilon (Management Honor Fraternity); University of Baltimore Certificate of Excellence

References Available Upon Request